BEHIND THE BRAND: ELLIATT
After working for a number of Australian fashion brands Katie Pratt launched Elliatt from her home in Sydney, Australia, in 2011. Initially focused on dresses for the Sydney and Melbourne social scenes, E L L I A T T specialized in detailing such as beading and embroidery. E L L I A T T is now seen as a brand that exudes beautiful, modern, feminine and sophisticated designs that are striking in their cut and detail yet simultaneously effortless. Spotted on celebrities like Jessica Alba, Guilliana Rancic, Kelly Osborne, Tori Spelling and many others, the brand is always on trend and provides ‘wearable’ pieces for every consumer. Our favourites in the collection include the scallop lace and cold shoulder laser cut dress. New to Namshi but globally-recognised, the label is all set to become Middle East’s most-wanted fashion brand.