LABEL LOWDOWN: LOGOS TO KNOW NOW
Just as popular now as when it swept the streets of the '90s, it doesn't get much more retro streetwear than the logo tee. From large brand typography on sports heritage labels to tongue-in-cheek phrases mixed with bold graphics, 2017 sees no sign of this hot-piece leaving the street-style scene. From old classics like adidas Originals to new contenders such as HUF, so many brands are doing this trend perfectly for spring. Inspired by street art, skateboarding and classic military designs, brands like Obey, Cayler & Sons and Deus Ex Machina are leading the way. From caps to sweatpants and hoodies, here’s a lowdown on all the big-name and cult brands guys are constantly drooling over.